Natalie Figueroa is a senior digital marketing leader and the Director of Digital Marketing for Fransmart. With 20+ years of experience, she helps drive digital transformation efforts to optimize business processes and accelerate revenue growth. Prior to joining Fransmart, Natalie’s experience includes B2B marketing strategy and operations in financial services and higher education, to successfully leading all aspects of marketing for a SaaS tech startup through multiple rounds of funding. She earned a bachelor’s degree from Purdue University and a Master of Ed Tech degree from Northern Arizona University, and enjoys volunteering with community organizations in roles including mentor, president, board of directors and advisor to the board.
Founder & CEO