PayMore, the industry leader in the buy, sell, and trade market for electronics, today announced it has inked its second franchise deal of the year and is set to expand its retail brand into Manhattan, New York. The new franchisee, Malik Arif, is a seasoned uBreakiFix franchisee with many years of experience in the technology industry. Arif sought PayMore because he was attracted to its fast, safe and effortless model that allows consumers to sell or trade-in electronic devices with the flexibility to purchase a new or pre-owned device online or at a local store.

“Mr. Arif’s extensive consumer electronics background and his proven track record of expanding multi-unit franchise models will play a critical role in our plans to expand into Manhattan,” said President of PayMore, Erik Helgesen. “Coming from an already existing multi-unit operator in the electronics space, Mr. Arif immediately recognized our model’s ability to scale quickly and efficiently, as our low start-up costs relative to sales is a no-brainer.”


Founded in 2011, PayMore Stores is the fast-growing, local brick-and-mortar franchise in a unique industry that combines e-commerce with electronics sales and trade-ins. From smartphones and gaming systems to computers and tech gadgets, electronics sales are one of the hottest markets with high customer retention rates, growing margins and low overhead. Each PayMore location receives dedicated support for its upscale spin on retail resale, delivering clean stores filled with high-quality merchandise.


“We’re excited to have Mr. Arif come on as a franchisee in Manhattan. He brings a wealth of knowledge and experience in the consumer electronics industry as well as the wherewithal to bring our model to scale,” said Helgesen.


In addition to PayMore’s one-of-a-kind proprietary retail platform that seamlessly integrates online and brick-and-mortar inventory based on each locations’ preferences, the brand remains at the forefront of the retail industry. In April of 2021, PayMore Store locations nationwide introduced cryptocurrency payment options, accepting Bitcoin and other popular cryptocurrencies to offer additional payment flexibility for PayMore customers.


“PayMore is the concept that the franchising industry needs. The brand has already seen great success as a low-cost, high-profit model that seamlessly blends retail, electronics and e-commerce to create a flexible work environment with zero staffing issues and a focus on sustainability,” said Fransmart CEO Dan Rowe. “It’s the perfect model if a franchisee is looking to be financially self-sufficient and grow to be a unique, key player in the booming technology space. We are excited to break ground in Manhattan and continue our rapid expansion into key markets across the nation in 2022.”

About PayMore:

PayMore Stores is a fast-growing, local brick-and-mortar electronics franchise opportunity in a unique industry that combines e-commerce with electronics sales and trade-in. One of the hottest markets in the world, electronics sales – from smartphones to gaming systems and computers to tech gadgets – provides high customer retention rates, growing margins and low overhead. Establish your business as an authority in the local market for electronics trade-in by offering strong consumer data protections and environmentally friendly solutions to upgrading personal devices. To help meet the demand for the brand’s green-friendly concept, President Erik Helgesen and CEO Stephen Preuss launched franchise opportunities nationwide. In addition to offering a place to buy, sell and trade electronics safely in communities across the country, the company’s franchise opportunities offer electronic savvy entrepreneurs an exciting opportunity to own their own business with a strong foundation based on hands-on training and one-on-one corporate leadership support. Serving more than 30,000 customers, PayMore’s success was recently featured in Entrepreneur Magazine. Today, PayMore Stores has four locations operating in New York and North Carolina. For more information, visit

About Fransmart:

Fransmart is the global leader in franchise development, selling over 5,000 franchises worldwide and turning emerging restaurant concepts into national and global brands for 20 years. Company Founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries, QDOBA Mexican Grill and The Halal Guys from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened thousands of restaurants globally. Fransmart and their partner brands are committed to franchise development growth. Follow Fransmart on Facebook, LinkedIn, Instagram, Twitter and YouTube. For more information, visit

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