FOUNDED / SEGMENT
1971 / Fast Casual – authentic Middle Eastern cuisine with signature menu
REVENUE STREAM / DAY PARTS
Lunch, Dinner, Late-Night, Catering / Lunch, Dinner, Late Night
FOOTPRINT / REVENUE
1,400 – 1,800 sq. ft. / Strong Item 19
Mamoun’s Falafel has been serving high quality Middle Eastern food since it first opened its doors in New York’s Greenwich Village in 1971. The family-owned restaurant is not only the oldest falafel restaurant in the city, but also the most famous. Loyal fans range from native New Yorkers and tourists, to famous actors and musicians.
Mamoun’s Falafel makes everything from scratch in a commissary kitchen and onsite using only the freshest ingredients, finest imported spices, and signature recipes. They were highlighted on ‘Best Cheap Eats in the U.S.’ and by celebrity Chef and TV host Rachael Ray.
Mamoun’s Falafel has taken over the NYC metro area, the largest mass gathering area in the country. They’re coming to Los Angeles and Chicago next. It’s no surprise that these are the second and third largest mass gathering areas in the US.
Perfect fit for prime real estate & flexible conversion options from 1,400 – 1,800 sq. ft.
Low Cost Conversions/ Prime Real Estate
Commissary driven menu eases operational pain points
Commissary Driven Menu
‘Mamouniversity’ provides a highly effective franchisee support system
Over 2 billion people eat Middle Eastern/ Mediterranean Diets daily, the cuisine continually grows in popularity
A Growing Trend
Mamoun’s Falafel is the largest, fastest growing Middle Eastern fast casual chain in the world since 1971
Dominates Middle Eastern Fast Casual
MULTI-UNIT DEVELOPMENT FEE
Full fee 1-3 units (or 1-5 for 10+ units), 50% deposit each additional unit
6% of Gross Sales
WORLDWIDE CREATIVE FUND
2% of Gross Sales
LOCAL STORE MARKETING
1% of Gross Sales
START UP COSTS (MULTI-UNIT)
$672,890 – $1,191,200
A LANDMARK NEW YORK FALAFEL JOINT LOOKS TO GROW THROUGH FRANCHISING
Forbes Profile Story
By: Karsten Strauss
For nearly 40 years, nighttime carousers ambling out of bars and nightclubs in New York City’s famous West Village neighborhood have had a stalwart option for their post-cocktail snack attacks.
Founded in 1971 by Syrian immigrant Mamoun Chater, Mamoun’s Falafel has achieved almost cult status as it churned out Middle Eastern fare from its 200-square-foot shop for daytime shoppers, tourists, students on a budget and late-night party-goers. Now the operation is in the fourth year of its play to branch out through franchising, and has 10 shops up and running, with more on the way.
Mamoun’s has always been a family affair, and Mamoun, his wife Maria and their children lived on the same street as the restaurant, and everyone pitched in to run the business. Over the years the restaurant gained a reputation as a great place for late-night eats…
Awards & Honors
#57 on Fast Casual’s Top 100 Movers and Shakers List 2020
Listed in 1,000 Places to See Before You Die
Named Best Falafel by the New York Press
Named New York City’s Most Iconic Sandwiches by Eater New York
We’re looking for passionate and dedicated franchisees with experience owning and operating multiple franchise units within a territory, or qualified investors ready to invest in the country’s largest and fastest growing Middle Eastern food restaurant franchise.
Operational experience in the restaurant business is a plus, but not required assuming a professional Director of Operations will be part of your team. Prospective Franchisees must meet the minimum requirements below to be consider for a Mamoun’s Falafel franchise.
- $1MM net worth*
- $500K capital available for investment*
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum 5-unit territory in a major U.S. area
*Investment partners may contribute to this requirement
Mamoun’s Falafel franchise owners benefit from comprehensive training and support systems designed to increase business value and operational efficiency.
Support provided to franchisees includes:
- Recipe & menu development for Middle Eastern food
- Real estate / site selection
- Store build-out, construction
- Business consulting
- Training systems
- Operational support
- Recipe & menu development
- Marketing & brand building
- Vendor & equipment selection
- Point of Sale system
- Loyalty & Order Placing App
- Pre-opening, grand opening support
Become a Mamoun’s Falafel Franchisee in 30-Days
Submit an Inquiry Form
Speak with Franchise Development Director
(within 24 hours)
Submit the Franchise Application
Review Application with Franchise Development Director
Receive & review Franchise Disclosure Document with Franchise Development Director
Schedule Discovery Day with Franchisor
Execute letter of intent
Become a Franchisee!