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Leading franchise development company Fransmart recently brokered a deal with FranServe that will bring Golden Heart Senior Care to the Indianapolis metro area. New franchisee David Johnson, a client referral from FranServe, decided to franchise with Golden Heart Senior Care after a career in software sales.

“Working with the folks at Fransmart made the discovery process simple for David,” said Keith Ritter, associate broker at FranServe. “He seemed more excited each time we had a check-in session. The multi-territory deal for Golden Heart Senior Care came together smoothly and efficiently, and I always felt that my candidate was in good hands.”

Unlike many franchise development groups, Fransmart offers competitive compensation for broker referrals – and welcomes opportunities for collaboration.

“We understand the value that brokers can deliver in attracting highly qualified franchisees,” said Peter Hall, channel partner coordinator, Fransmart. “I find that professional brokers like those at FranServe tend to produce candidates that are well vetted, meet the franchisor’s qualifications, and are highly educated about franchising.”

“When a candidate comes across my desk via a broker, I already know the timeline to award a franchise is considerably shorter,” added Mark Treptow, senior director of development, Fransmart. “They will already have a good understanding of the path to franchise ownership, expectations on timing, and I can take them straight into the discovery process.”

Golden Heart franchisees and the caregivers they employ assist seniors with basic needs, including light household duties, errands and companionship. The aging population of Baby Boomers – combined with the growing demand for home care – is creating a strong investment opportunity for franchisees. Golden Heart has 28 territories in operation or in development nationwide.

“Our goal at Golden Heart Senior Care is to help seniors in our communities,” said Craig Bass, President and Owner of Golden Heart Senior Care. “We strive to help seniors and other people in need live independently in the location they choose for as long as possible. By providing home and personal care services to our clients, I’m confident that Indianapolis will benefit from the services of our newest Golden Heart Senior Care franchise owner.”

To learn more about Fransmart and its brand portfolio, visit For information about Golden Heart Senior Care franchise opportunities, visit

About Golden Heart Senior Care:

Golden Heart Senior Care is a nationally expanding franchise company providing high quality in-home non-medical senior care to allow seniors to live a full independent life in the comfort of their home. Golden Heart also provides free assisted living placement services for seniors that can no longer safely stay at home. Services include companion care, home helper services and personal care. All services are carried out by highly trained compassionate caregivers.

About Fransmart:

Fransmart is the global leader in franchise development, turning emerging restaurant concepts into national and global brands for over 10 years. Company founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries and QDOBA Mexican Grill from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants in 45 states and 35 countries. Fransmart and their partner brands are committed to franchise development growth—as of 2015, over 1,000 new restaurants are in development across their current portfolio. For more information, visit


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