Cilantro Taco Grill Mexican Franchise Store Front

The demand for Mexican food franchises serving up authentic flavors is at an all-time high – especially brands whose founders infuse real family recipes into everything they dish up.


From its spicy jalapeno house salsa to award-winning signature dishes and refreshing agua frescas, Cilantro Taco Grill and its nearly 20 restaurants have dominated the Chicago Mexican fast casual food scene over the past decade. Now, it’s taking the concept national, with a robust franchise development plan that includes more than 1,000 locations worldwide over the next 10 years.


Cilantro Taco Grill was started in Chicago in 2013 by Temoc Morfin, the son of Don Javi, who immigrated from Guadalajara with his wife and 11 children. The family-owned restaurant is now the most in-demand Mexican food franchise with 15 corporate locations throughout Chicagoland and growing.


With its authentic flavors from Jalisco, Mexico and a proven business model that generates big revenue in limited square footage, Cilantro Taco Grill captured the attention of businessman and international superstar Armando Perez, aka Pitbull. Perez has made a significant investment to help fuel its national and international franchise growth as part of his mission to support and grow brands owned and operated by Latinos.


After discovering Cilantro Taco Grill, Perez became committed to growing a brand that would give Latinos the opportunity to become owners and operators in an industry that’s routinely only made room for them in the back of the house.


“When Armando came to me with the idea to champion Latino-owned brands with authentic flavors and stories, Cilantro Taco Grill immediately came to mind,” said Dan Rowe, CEO of Fransmart, global leaders in franchise development and the firm directing the franchise sales and marketing strategy for Cilantro.


“Consumers today are seeking out authentic Mexican food, flavors and founder stories and multi-unit restaurant franchisees are seeking out highly popular, highly profitable restaurant opportunities. Now is the time to invest in the next generation of Mexican fast food as demand is skyrocketing.”


Rowe also cites that Cilantro’s sales per square foot and unit-level economics make it one of the most attractive multi-unit restaurant franchise opportunities today.

Grpahic showing unit economics for cilantro taco grill mexican food franchise

From strong unit economics, support from global superstar Pitbull, in-demand authentic Latin flavors and an authentic American dream founder story, other key ingredients to franchise success with Cilantro:

· The brand is focused on implementing next-generation technology, utilizing tools like digital menu boards, online training systems, a customer rewards program.

· Cilantro has already made a habit of taking over restaurant spaces from other brands, meaning franchisees can take advantage of affordable conversion opportunities to get on a faster path to ROI.

· The brand’s model is highly adaptable to all kinds of real estate. Cilantro currently operates locations that are free-standing and locations in strip malls, which means franchisees have full real-estate flexibility.

What’s more… with its initial franchise launch, Cilantro has prime territories available throughout the country. Don’t miss the opportunity to own the next international Mexican food franchise backed by Mr. Worldwide himself.

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