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As you explore the many available franchises, you understandably want to find a revenue-generating franchisee opportunity that enables you to make a difference in your community. As a Golden Heart Senior Care franchisee, you will operate a reputable non-medical home care business that is specifically focused on providing superior senior care. With a closer look at this amazing franchisee opportunity, you may discover that this is a great fit for you and something that you want to learn more about.


Do I Need Professional Experience in the Senior Care Industry?

As a new Golden Heart Senior Care franchisee, you will benefit from an intensive training course that starts at home and continues at our corporate headquarters. This course, which is called FAST-Start, includes extensive training on the Three Pillars of Success and will provide you with all of the information that you need to run a successful senior care franchise from your first day of operation. The Three Pillars of Success covered in the training program are Business Development, Caregiver Recruitment & Management and Client Onboarding & Engagement.


How Will I Manage Day-to-Day Operations?

In addition to the training that you will receive from our FAST-Start training program, franchisees receive training on SMARTcare. This is a complete home care business software solution that helps you manage everything from client records and human resources data to invoicing, scheduling and more. Through this well-designed platform, our franchisees are able to effectively run their senior care business with minimal equipment and office staff from any computer or your smart phone. In these ways, SMARTcare assists with minimizing overhead and optimizing net profits.


How Will I Market My Golden Heart Senior Care Business?

As part of the Golden Heart Care onboarding and training program, you will receive Business Development training during the FAST-Start training program.  In addition, you will be able to participate in a rigorous marketing boot camp that is tailored specifically to the senior care industry. Through this aspect of the training course, you will learn about the most strategic methods available to connect with various channels. These marketing channels include relationships with medical and non-medical senior services providers in your community, social media, and direct-to-consumer channels.


What Should I Know About Hiring Caregivers?

Your Golden Heart Senior Care business will be staffed by full-time and part-time caregivers. These are W-2 employees who are typically paid an hourly wage when they provide services to your clients. The number of employees required in your senior care business is dependent on the size of your client base. Through the onboarding program, we will educate you on strategic ways to find qualified caregivers in your area. The program will cover developing relationships with caregiver and nursing schools in your area as well as using job portals and vendors in full detail so that you can staff your new senior care business well.


Do I Need Liability Protection for My Senior Care Business?

You will need to purchase liability protection for your senior care business. Essential and comprehensive liability insurance is available to all franchisees through our approved insurance companies.


What Is My Earning Potential?

We have provided details related to average revenue and average gross margin in the franchise disclosure document. Please refer to item 19 in the disclosure for more information on revenue data. You can also get more details about revenue when you connect with some of our successful franchisees as you progress through the application process.


What Can I Expect Regarding Operating in Several Territories Simultaneously?

Our franchisees enjoy several financial benefits as they expand into new territories. Several territories can be run from one office or even a virtual office in the field. Another benefit is the tiered structure for the franchising fees when purchasing multiple franchise territories. These fees are reduced for your second and third territories. As your business grows, some of the overhead for office staff and other expenses will not scale directly as your revenue grows. Because of this, net profitability is optimized as you expand your business into multiple territories for maximum franchisee opportunity.


What Should I Know About Fransmart?

Fransmart was founded by Dan Rowe more than 20 years ago, and it has specialized in the franchise development of both national and global brands throughout that time. Specifically, Fransmart connects franchisees with emerging brands. Some of the many brands that Fransmart has served include QDOBA Mexican Grille, Five Guys Burgers & Fries, The Halal Guys and others. You can learn more about Fransmart and stay connected on YouTube, Facebook, Twitter, LinkedIn and Instagram. You can also request more information about current opportunities through the website at

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