Social Responsibility in Franchising

Better Business.

Better for You.

Better for the Planet.

Corporate Social Responsibility (CSR) in Franchising

Fransmart is the leader in socially responsible franchising. Fransmart’s portfolio brands are committed to Corporate Social Responsibility (CSR). As technology advances and consumers become more connected and better educated, corporate social responsibility translates simply into smarter business.

Fransmart portfolio brands must demonstrate concrete examples of corporate social responsibility, such as:

• Consideration of the health and dietary needs of our customers
• Sustainable and eco-friendly business practices
• Charitable giving to non-profit organizations

Learn more about becoming a franchisee with a socially responsible franchise.

How does Corporate Social Responsibility apply to the restaurant industry?

According to the Technomic August 2010 Market Brief, Corporate Social Responsibility is a hot topic for the restaurant industry and consumers: "Besides the collective good that goes along with being socially responsible, restaurants can reap additional rewards, some of which could add to their bottom lines. In particular, about a fifth of consumers (19%) indicate that they will go out of their way to eat at restaurants that are socially responsible, and nearly half (45%) will do so if it’s convenient."

Industry statistics from the National Restaurant Association and The Cone Group convey that restaurant consumer demand for corporate social responsibility is clearly growing. Experts predict that the demand is not a short-term trend, but rather a shift in human sentiment that will continue to grow.

• 69 percent of adults say they are more likely to visit a restaurant that offers food grown or raised in an organic or environmentally-friendly way (National Restaurant Association)
• A full 83 percent of consumers want more of the products, services and retailers they use to benefit causes.
• 41 percent of Americans say they have purchased a product in the past year because it was associated with a social or environmental cause.
• Americans’ enthusiasm for cause marketing continues to strongly influence purchase decisions:
  • 88 percent say it is acceptable for companies to involve a cause or issue in their marketing
  • 85 percent have a more positive image of a product or company when it supports a cause they care about
  • 80 percent are likely to switch brands, similar in price and quality, to one that supports a cause.