Quick Service Restaurants, identified in the industry by the acronym QSR, are typically characterized by “food served fast” and minimal table service. The term fast food is also commonly used to describe QSR chains.
The QSR format was popularized in the 1940s and 1950s with burger drive-ins in California. Soon after, McDonalds and Burger King were launched, forever changing the landscape of the restaurant business. QSR chains have thrived in the United States and around the world because they cater to the busy lifestyles of modern consumers.
Fast Casual restaurants are a variation on the QSR concept. The fast casual category was created to serve the needs of busy, on-the-go consumers who desire higher quality menu options. Many fast casual brands also offer food that is nutritionally superior to standard QSR fare. However, since the advent of the Fast Casual segment, traditional QSR / fast food chains have tried to compete by rounding out their menus with nutritional options like salads, fruits and healthier options for kids’ meals and drinks.
Fransmart’s brands, while primarily classified as fast casual, do execute the same practices that made the QSR / fast food industry successful, such as speed of service, food consistency, clean restaurants and uniform customer service.
Find out more about the Fransmart QSR portfolio.