On May 5th, zpizza will be giving away free samples of its Latin themed products, including the Mexican and Santa Fe pizzas and Pollo Latino sandwich. The promotion is geared towards introducing customers to products they may not have sampled otherwise.

The Mexican pizza includes homemade salsa, low-fat mozzarella, spicy lime chicken, scallions, red onions, avocado, sour cream, and cilantro. The Santa Fe pizza includes chipotle pesto, mozzarella, tomatoes, red onions, bell peppers, mushrooms, zucchini, and black olives.

The Pollo Latino sandwich includes marinated lime chicken breast, lettuce, salsa, and avocado on a baguette.

“As you can imagine, in any pizza place, your cheese and pepperoni are going to be two of your most popular menu items,” said Brandi Babb, vice president of training and franchise relations at Zpizza. “We want to create the exposure of the other interesting flavors that people may be willing to taste for free but not necessarily buy a $10 or $15 pizza for the first time just to try those flavors.”

Babb says the company, which is based in Southern California, hasn’t necessarily had big Cinco de Mayo success in the past; as with most pizza chains, it enjoys big success around the end-of-year holidays like Thanksgiving and Christmas.

But, with so many Latin consumers, products, and tastes around its home base, she says Zpizza aims to swing some of that success to earlier in the year.

“Pizza’s not necessarily the first product people are thinking about on Cinco de Mayo, but this year we’re hoping to change that mentality a bit and create a fun and festive atmosphere in the stores,” Babb says.