Fransmart interfaces with your real estate team, or makes referrals to industry leading franchise real estate partners when needed. We guide our brands to develop ideal location models, site analysis standards, competitive lease negotiation tactics, market penetration strategies, and guidelines for site approvals.

Fransmart CEO Dan Rowe authored the article “Great Real Estate...the Gift That Keeps on Giving” in the International Franchise Association’s Franchising World Magazine. He had this to say: “Investing in your [franchise] real estate process is the best strategy for ensuring a company’s success. Great real estate drives enthusiasm, creates credibility and generates “buzz” for the concept. Great real estate is the gift that keeps on giving.” Read more about our real estate expertise in the Fransmart blog.

Fransmart is also the author of a groundbreaking SWOTS (Strengths, Weaknesses, Opportunities, Threats, STRATEGY) franchise real estate analysis tool used during the site selection process:

Many restaurant owners only start to think about marketing after they’ve signed a lease, or even worse, after they’ve long been open for business. Thinking about marketing from the beginning of the franchise real estate process will strengthen your shot at long-term success and sustained profitability. Fransmart’s SWOTS analysis tool can help determine if your proposed location will support your marketing objectives.