Franchise Consultants

Fransmart's founder and CEO, Dan Rowe, is a globally recognized franchise consultant in the restaurant industry. Fransmart has the tactical experience and track record to back up our strategic advisory services. Along with our portfolio brands, and as franchisees ourselves, we have opened up thousands of restaurants. As franchise consultants we have grown brands from single-unit operations to hundreds of locations, raised growth capital from investors, and advised on restaurant chain acquisitions.

 

Fransmart offers both short and long-term strategic advisory engagements to companies outside of our brand portfolio. We act as an advisor, confidante and guide to the sometimes complicated, yet opportunity rich, franchise and restaurant development industries. Our approach is straightforward and customizable according to each individual client's needs.  Recent strategic advisory relationships include: InterContinental Hotels Group, The Carlyle Group, Todd English and Lettuce Entertain You Restaurants.

 

Request information on Fransmart's Strategic Advisory Services.

 

Samples of client profiles may include:

  • International brands exploring US expansion
  • US brands exploring international expansion
  • Well capitalized corporations with existing franchise development teams in place that are in need of an outside perspective or topic-specific guidance
  • Emerging brands not yet ready to expand, but in exploratory phase

 

Samples of typical engagements may include:

  • Strategic advisory telephone conferences - Client selects topics in advance
  • 1 Day on site strategy sessions
  • Annual engagements

 

Samples of Strategic Advisory Topics:

  • Critical Success Factors for long term franchise growth
  • How to fast track expansion - the Five Guys Burgers & Fries model
  • Concept Fundamentals - Brand profile, positioning, competition
  • Negotiating effective agreements
  • Is my concept viable for franchising? What are the common pitfalls new franchisors face, and how can we avoid them?
  • Financial Review: Unit Economics, Start Up Costs, Sales to Investment Ratio, EBITDA, Prime Costs, Franchise Fees, Royalties
  • Introduction to third-party partners and vendors
  • Franchise Sales Process: Profile of preferred franchisee, Prospecting, Discovery Days, Qualifications, Territory Determination, 10 Step Process
  • Prototype Design and Menu Engineering
  • Real Estate, Operations, Training, Customer Experience
  • Marketing: B2C and B2B, Website, Lead Generation